Identity (also called "corporate identity" or "corporate style", brand ID or corporate ID, whichever is more convenient) is a visual component of the brand, designed to increase its recognition and create an impression of integrity. No good branding is possible without a good identity. A logo book is a set of rules describing how to work properly with a logo. Usually in the logo book is a description of corporate colors, corporate fonts, the rules of the logo usage on different backgrounds.

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