Naming, Voice & Messaging
Naming is the development of a name for a company or a brand. It is the first step on the way to creating a brand. The company name should be sonorous, easy to pronounce, memorable, and, most importantly, unique. In addition, the name should talk about the kind of activity of the company and attract the attention of a particular target audience.
A slogan is an advertising slogan or a call to action. It is a short, original, and memorable phrase.