Analytics and Positioning
To understand which strategy is optimal for your brand, it is necessary to analyze the market situation, collect data, analyze it and give answers to such questions:
- What do consumers want, what do they need, how are these needs being addressed?
- What can you give your brand, what need closes, what benefit it gives, who is your audience, what is your mission?
- How do your competitors position themselves, what makes them different from you, what is your advantage over them, what are they better at than you?