Brand Systems

Brand strategy is a holistic vision of further brand development, starting from the idea, concept, definition of the target segment, USP (unique selling proposition differentiating your brand), positioning, and communication strategy, which will allow to correctly deliver the positioning to the target consumer.

Positioning is the development of a brand proposition and image that seeks to build or reinforce a brand's competitive position in a particular market. It is impossible to position a brand for everyone because it dilutes the brand image. Brand positioning must be clearly articulated and unwavering.

Naming is the development of a name for a company or a brand. It is the first step on the way to creating a brand. The company name should be sonorous, easy to pronounce, memorable, and, most importantly, unique. In addition, the name should talk about the kind of activity of the company and attract the attention of a particular target audience.