Brand Systems

Competent branding can not only increase the company's profitability, but also provide an opportunity to integrate Ukrainian business into the European business environment and open new markets.

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  1. Brand Audits & Brand Strategy

    Brand strategy is a holistic vision of further brand development, starting from the idea, concept, definition of the target segment, USP (unique selling proposition differentiating your brand), positioning, and communication strategy, which will allow to correctly deliver the positioning to the target consumer.

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  2. Analytics and Positioning

    Positioning is the development of a brand proposition and image that seeks to build or reinforce a brand's competitive position in a particular market. It is impossible to position a brand for everyone because it dilutes the brand image. Brand positioning must be clearly articulated and unwavering.

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  3. Naming, Voice & Messaging

    Naming is the development of a name for a company or a brand. It is the first step on the way to creating a brand. The company name should be sonorous, easy to pronounce, memorable, and, most importantly, unique. In addition, the name should talk about the kind of activity of the company and attract the attention of a particular target audience.

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